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Research papers

User experience: Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
September 22, 2016
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Citation

Schmidt and Winkler (2016a, September 22). User experience: Testing in the digital age. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/user-experience-testing-in-the-digital-age